- Who We Are
- Product Development
- Sensory Testing
- Food Safety
The Market Research for Market Readiness (MKTRD) Protocol is designed to help entrepreneurial food makers and value-added farmers evaluate the products they are developing for market. This tool is based on consumer testing and will enable you to:
Because the MKTRD consumer test will be self-executed it will cost substantially less than professional testing.
MKTRD materials include a manual, an Excel workbook, and several training videos. The manual describes a set of procedures to conduct and report on a consumer test. The consumer test design and analysis and reporting is made easier by use of an Excel® workbook. As you create the survey ballot within the workbook, it automatically sets up a worksheet where you enter the data. Once the data is entered, the workbook produces all of the figures and tables for your own evaluation and that can be incorporated in a sales pitch, business plan, or feasibility study.
If you have any questions about Market Research for Market Readiness please contact Cathy Durham.