Resource and Testing Focus

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Quantitative Testing

• Difference Tests: Which sample is different?
• Preference/Acceptance Tests: How much is the sample liked? Which sample is preferred?
• In-home use tests: evaluation of product use in home environment

Qualitative Research

• Focus group sessions: Consumer discussion of product concepts
• Individual interviews: Product concept and use discussions with individuals

Consumer testing and research locations

 On site:

        Taste Test Booth                 Focus Group Room    

Off-Site:

        In-store                               Public Venues

For more information contact: Ann Colonna