Resource and Testing Focus
Quantitative Testing
- Difference Tests: Which sample is different?
- Preference/Acceptance Tests: How much is the sample liked? Which sample is preferred?
- In-home use tests: evaluation of product use in home environment
Qualitative Research
- Focus group sessions: Consumer discussion of product concepts
- Individual interviews: Product concept and use discussions with individuals
Consumer testing and research locations
On site:
Taste Test Booth Focus Group Room
Off-Site:

In-store Public Venues
For more information contact: Ann Colonna




