Consumer Sensory Testing and Research

I Facilities, Resources, & Services I Research & Testing FocusI Client Contract Testing & Research I Client Comments I

A major determinant of an agricultural or food product's value is its consumer acceptability, which is often the major criterion whether a product is successful or not in the marketplace.

Consumer Sensory Testing & Research provides two approaches to evaluate consumer response:

a scientific experimental approach to measure consumer response to food products providing statistically validated measures
a qualitative research approach through consumer interview to provide insight and interpretation of human choice

These two approaches, then, provide objective and substantive data on which FIC clients can base product development and marketing decisions.

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If you are interested in receiving e-mail notices about future sensory taste tests to be held at the Food Innovation Center, please join our contact list. We conduct taste tests on many different products and are interested in your opinion. Consumers are paid a cash incentive for their time. Screening, qualification and selection is required for each test.

To subscribe:

Include your full name, phone number, and email address only.

The Consumer Sensory Testing & Research Program Mission is to serve clients as a nexus, or relational operation point, where input and output are people oriented. Client-driven projects are addressed by sensory measurements and assessments of consumer’s food choices with the resulting data returned to clients to improve food products for consumers.

Consumer sensory research is then FROM PEOPLE, TO PEOPLE, FOR PEOPLE.

For further information contact:

Ann Colonna - Sensory Program Manager

P: 503 872-6677 I F: 503 872-6678

Anna Marin - Associate Prof., Senior Sensory Researcher

P: 503 872-6654 I F: 503 872-6648