Catherine Durham

Marketing Economist
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Office: 503-872-6671

Cathy’s research focuses on how marketing activities and product characteristics affect demand for foods and beverages. Research findings are extended to help producers and processors, commodity commissions, and others evaluate strategies to increase demand for their products. Other activities include examination of food industry strategies for promotion and feasibility studies.

Current Research Activities

  • Integrating sensory and economic analysis to determine potential premiums for value-added attributes.
  • Using a fractional model to investigate purchase intent and willingness to pay.

 

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