Consumer acceptance is key in determining a food or agricultural product's value, and forecasting its success in the marketplace.
The Food Innovation Center's Consumer Sensory Testing & Research services evaluate consumer response by:
using an experimental approach to measure consumer response to food products providing statistically validated measures.
using a qualitative research approach through consumer interviews to provide insight and interpretation of human choice.
These two approaches provide objective data on which FIC clients can base their product development and marketing decisions.
Consumer testing can be done on site, at the Food Innovation Center, and off site. Off site locations include restaurants, stores or other public venues.
For more information contact:
Ann Colonna - Sensory Program Manager
Aimee Hasenbeck - Sensory Specialist
Congratulations to the three winners of our fruit survey raffle! Each is awarded a $200 cash prize.
Aaron D.
Makayla S.
Hazel V.
Please be on the lookout for more online survey opportunities in the future.
The OSU Sensory and Consumer Group thanks you!
“In all aspects of the project, Ann and her team exceeded our expectations and we were thrilled with the services we received.” – Major Seafood Marketing Institute
“As a result of the tests, we made several modifications to our existing product lines…” – Natural Foods Company
